Your World on Display - page 79

Light Pole Banner Sponsorship Programs
Add attractive visuals. Add community spirit.
Add revenue.
As a long-time member of the National Historic Trust, we are aware of the challenges
faced by historic towns as they try to balance commerce and economic development
with infrastructure renewal and preservation of the town’s character and historic charm.
That’s why we developed an idea that would benefit everyone – the Banner Sponsorship
Program.
For over fifteen years, the Banner Sponsorship Program has allowed towns across
America to install light pole banners in their downtowns without outside funding. In fact,
these programs generate revenue. The basic idea is that businesses, patrons, associations
and community organizations pay an annual fee to underwrite a banner and their name
is then added in a “slice” of matching fabric below your town’s banner. They get great
local exposure and the town gets a light pole banner program. The sponsorship covers
the initial installation and produces even more excess revenue in following years, usually
over $10,000 per year!
If your community is currently undergoing downtown revitalization, utilizing the Historic
Trust’s Four Point Approach or simply seeking to fund-raise and implement a new banner
display, a sponsorship program could provide the necessary funding to jump-start
your project. Please contact us to discuss how we can help or to order a copy of the full
program guide.
1. Choose a program organizer
and promoter as the key point
person.
2. Define the parameters – how
many poles and just one
banner or a rotation.
3. Decide on the look and feel
you want, perhaps soliciting
design ideas locally.
4. Call Project Graphics for a
price quote for banners and
hardware.
5. Create a project summary with
all costs, projected revenues
and chosen graphics.
6. Get approval from local
officials and committees and
ask for endorsements.
7. Solicit sponsorships using key
marketing tools and generate
“buzz” in the local media.
8. Place your order, confirm your
artwork and set up installation.
9. Organize on-going efforts from
replacing sponsors to adding
new banners to your rotation.
A brief overview of services provided:
1. Consultation to insure that the program is properly structured, marketed
and executed.
2. Advisory services on all aspects of the banners, from the creation of
suitable graphics to the proper decisions regarding size, location, fabrics,
print process, hardware and installation.
3. Necessary marketing tools including artwork for display boards and
presentations, poster layouts and electronic design files.
4. Complete manufacturing of the product at our Vermont location.
5. Custom hardware systems that co-ordinate with the downtown fixtures.
6. Automatic over-runs stored at our facility to eliminate costly replacement
costs in the event of damage or failure.
A Banner Sponsorship Program
includes nine stages:
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